Well, This Is Awkward: YayDay Is Closing (and Throwing a Sale About It)

There’s no graceful way to say this, so we’ll just say it.

After two years, YayDay is closing. We’ve waved goodbye to the office, packed up our personal shakers (you know we love them!), and scheduled one last, glorious sale. It starts now and runs through June 30. Then we turn off the lights and the website.

We know, we know. You came here for an evening routine, not a breakup letter. But stick with us, because this is a breakup where you get the good stuff.

The part where we explain ourselves

After two years, we’ve made the difficult decision to wind down the business. That’s the official version. The unofficial one: running a company is complex, and things aren't always in our control. We know that endings are sometimes part of the deal, and we’d rather go out with a proper sale than quietly vanish like a sock in the laundry. 

This is not a “going out of business” sale that mysteriously runs for nine years. We mean it. June 30. Done.

The part where you win

Because we’re sentimental and slightly dramatic, we’re going out at the lowest prices we’ve ever offered, with free gifts that pile up the more you stock up. Here’s the deal:

• Lowest prices, ever on every 30-Day and 7-Day pack. 

• Free gifts that stack like a sundae — a tote at $60, the shaker joins at $115, and the Gut Renovation book shows up at $225.

• Subscriptions are ending, and if you have one, your June shipment is the grand finale. You don’t have to lift a finger; we’ve got the off-switch.

The part where we get a little soft

Joking aside for a minute. The product was never the point. You were. Every evening you spent with us, every streak, every absurdly kind review, that’s the whole thing. We got to be a tiny part of your day, and that’s a wildly lucky thing for a brand to get to be.

So if YayDay is part of your routine, or you ever wished it could be, now’s the moment to stock up. The packs go up to a full year, the prices aren’t coming back, and the gifts are first come, first served.

Got questions? Our very real, very human team is around through July 15.

Thank you for two years of evenings. The sale ends June 30. The fondness, however, is eternal.